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    Five Rules to Deliver Value from Data Analytics - An Executive’s Guide

    Many data projects fail because they are not setup properly. Good projects need proper planning, and alignment with business goals. They must bring together the right combination of data, business and domain skills if they are to deliver their true business potential.

    The following five rules will help ensure that your data and analytics investments deliver transformational value and avoid the pitfalls that lead to failure.

    1. Focus on business outcomes - decisions first, data last
    2. Have a big vision but focus on quick wins
    3. Master the how, when and who of business insight
    4. Replace silos and barriers with translators and collaboration
    5. Take a scientific approach to data science

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