Drug Discovery Today: Overcoming psychological barriers to good discovery decisions
By Andrew T. Chadwick and Matthew D. Segall
Better individual and team decision-making should enhance R&D performance. Reproducible biases affecting human decision-making, known as cognitive biases, are well understood by psychologists. These threaten objectivity and balance and so are credible causes for continuing unpleasant surprises in Development and high operating costs…read more
